From Idea to Reel: Short Form Video
Short-form video is one of the fastest ways to increase visibility, engagement, and sales on social media—without expensive gear or complicated production. In this step-by-step course, you’ll build a simple repeatable process to plan, record, edit, optimize, and publish short videos (15–60 seconds) that are “too good to scroll past.”
You’ll start by choosing clear goals and the best platforms for your audience, then map video topics to the customer journey so your content attracts, motivates, and delights.
Next, you’ll create outlines, film with confidence, and add just enough polish through editing. Finally, you’ll apply SEO essentials (titles, descriptions, tags, hashtags), publish strategically, and track performance metrics so each video improves the next.
Course•By Lindsey Fredman
