Maker Academy by Main Street Collective

Learn, Launch, and Grow With Main Street Collective

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Basic Time Management

This eCourse teaches a practical, low-friction approach to time management built around three outcomes: clarity on what matters, control over daily execution, and consistency in follow-through. Learners will identify their biggest time drains, set priorities using a simple decision framework, and build a weekly and daily planning rhythm that reduces overwhelm and improves reliability. The course emphasizes real-world constraints—interruptions, competing demands, and limited focus—so learners leave with tactics they can apply immediately.

CourseBy Lindsey Fredman

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From Idea to Reel: Short Form Video

Short-form video is one of the fastest ways to increase visibility, engagement, and sales on social media—without expensive gear or complicated production. In this step-by-step course, you’ll build a simple repeatable process to plan, record, edit, optimize, and publish short videos (15–60 seconds) that are “too good to scroll past.” You’ll start by choosing clear goals and the best platforms for your audience, then map video topics to the customer journey so your content attracts, motivates, and delights. Next, you’ll create outlines, film with confidence, and add just enough polish through editing. Finally, you’ll apply SEO essentials (titles, descriptions, tags, hashtags), publish strategically, and track performance metrics so each video improves the next.

CourseBy Lindsey Fredman

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Social Media Audience Growth for Makers & Small Business

Social media’s popularity has exploded over the past decade—with billions of people worldwide actively using social media. Platforms like Facebook, Instagram, TikTok, and YouTube have transformed how we communicate with others and interact with brands. This new landscape has created a “gold rush” for businesses to reach new customers and engage with them directly. On the other hand, social media can feel like the “Wild West,” with no clear rules—and thousands of competitors duking it out to stake their market claim. In this lesson, you’ll get an overview of the fundamentals, including what social media marketing is, why it’s profitable, best practices, and need-to-know channels.

CourseBy Lindsey Fredman

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