The Course


This course is a practical, step-by-step course for makers and small business owners who want to stop guessing what to post and start creating videos that actually connect and convert. You’ll learn a simple visual storytelling framework, how to choose the right story method and visuals for your audience, and then build your own short-form video from start to finish; goal, audience, message, storyboard, creation, publishing, and measurement. This course is action-based: you’ll use guided worksheets and clear prompts to produce a video you can publish immediately, plus a repeatable process you can use for product drops, promotions, behind-the-scenes content, and everyday marketing without needing expensive gear or advanced editing skills.

Course Outline

  Welcome to the course!
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  Module 1 - Where to Use Short-Form Video in Your Business
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  Module 2 - Plan Your Short-Form Video Content
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  Module 3 - Produce Your Short Video
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  Module 4 - Optimize Your Video for Increased Audience Reach
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  Module 5 - Publish and Amplify Your Short-Form Video
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  Module 6: Drive Your Video Success with Key Performance Insights
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  Module 7: Next Steps and Course Wrap-Up
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